In the eyewear industry, many brands are pursuing innovation and quality, and the story of Lida stems from the founder Virgil Yau’s ten years of hard work and deep love for glasses.

In 2019, Lida was born. This is a brand created by Virgil Yau himself, and behind it is his endless research and exploration of the eyewear industry. Ten years of industry experience has made him realize that glasses are not only a tool for vision correction, but also an expression of lifestyle and personality. He is determined to create an eyewear brand that can meet market demand and have high quality and personalized characteristics.